DECIEM have become known for innovative beauty products, with over 10 brands created and quickly becoming leaders in their focused skincare categories. Their revolutionary range, The Ordinary, was launched in An evolving collection of products, The Ordinary delivers premium ingredients at an affordable price - a breath of fresh air in the world of expensive skincare. The brand quickly became found in countless makeup bags and beauty salons with a full range of treatments for all skin types.

All DECIEM products, across all Phoenix China Company, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. DECIEM also does not support animal testing with The Ordinary Company London products and third party suppliers confirmed as cruelty free.

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DECIEM The Ordinary

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. Retinoids. Granactive Retinoid 2% ……

The Ordinary About

The Ordinary. The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form.…

The Best (and Worst) Skincare Products from The Ordinary ...

Sep 25, 2019 · Truaxe founded The Ordinary's parent company, DECIEM, in 2013.There are several other beauty brands under the DECIEM umbrella, including NIOD, Hylamide, The Chemistry Brand and Fountain.. The Ordinary is the biggest seller by far, and it's not hard to see why.The idea is to offer clinical skincare at affordable, honest prices, clearly communicated to the consumer—something ……