Our editorial content is not influenced by any commissions we receive. Sign up for The Complex Newsletter for breaking news, events, and unique stories. Since its inception inOVO has become an interesting Advance Solutions Company that combines the pop cultural appeal Owl Logo Company Name Clothing a Kanye West collaboration with the clandestine, under-the-radar modus operandi of a brand like Supreme.

I'm not ready for OVO to be that. Because OVO is still something I represent. It inevitably became a place to watch the steady and ultimately meteoric rise of OVO frontman Drake. Dropping Nov. By Julywith the second OVO Fest on the horizon, Drake and company released a slew of gear to honor the event ; showing off product that had previously only appeared on the backs of various friends and family.

It included the very first OVO and Roots collaboration: a murdered-out varsity jacket. You could cop things like an OVO owl-branded lighter, carabiner, or Swiss Army knife while Drake was stopping in your townbut outside of that OVO gear was pretty much Owl Logo Company Name Clothing.

Com;anya Ligo Oct. Mirroring his other tour varsity jacket with Roots, this iteration also included his newest project at the time, Nothing Was the Same. By late spring, Drake had already doubled down on his bread and butter: branded tour merch. But amidst all this, Drake continued to Clotjing devote time to his hometown and kind-of-employer NBA franchise, the Raptors.

Located Owl Logo Company Name Clothing downtown Toronto, the shop opened its doors on Dec. Microsoft Company Value yet another Canada Comoany collaboration on Dec. With starting up, OVO released some core itemsalong with a oCmpany new collection which leaked images of the next OVO United India Construction Company varsity jacket.

Another indicator that the brand is able to think on its toes? By September of the same yearLovo merch was available in stores. As the fall season approached, OVO dropped a two part pre-fall collection.

The fall is just an incredibly busy time for OVO, and this year Namme been no different. Sign-up for Complex Shop, our 2sp Brewing Company eCommerce store fusing content and commerce. All Rights Reserved. Related Stories. Share This Story. Latest in Style.

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