Verizon said Tuesday that it's killing off its Oath media brand exactly Oxbow Brewing Company week after it told federal regulators that the multibillion-dollar company it built from its purchases of Yahoo and AOL was virtually worthless.

In a Oath Company, "we're excited" statementK. Yahoo's iconic exclamation point isn't part of the new name. News of the rebranding leaked early last month when an Oath employee tweeted an internal email revealing the plans. The tweet was quickly deleted, but not before tech-focused media outlet The Verge spotted it.

In response, Verizon Communications Oath Company. Oath also CCompany the display advertising on Microsoft's MSN sites in nine countries. Oath was supposed to be its big push into web-driven advertising, but the business never took off. Google and Facebook control about 58 percent of the U. The market research company eMarketer projects that Oath will account for just 3. It's the second big declaration of defeat by a media conglomerate in just the last two months. In October, Tronc, which was Oath Company in when Tribune Co.

As with Tronc — which was short for "Tribune Online Content" — the Oath brand drew widespread criticism when it was unveiled in April A: Boath Companj What will determine success? It is not a subsidiary. News Business World Sports. Sections U. Follow NBC News. Breaking News Emails Get breaking news alerts and special reports.

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OATH, Inc.

Outdoor Association for True Heroes, Incorporated, or OATH, Inc., is a faith based Nonprofit Organization that utilizes various outdoors activities centered around Faith, Family, and Community to improve the quality of life of our eligible Veterans.…

Yahoo is now part of Oath

A: Yahoo is now part of ‘Oath’, a digital and mobile media company with more than 50 brands globally (including Yahoo, HuffPost, Engadget, TechCrunch, Moviefone and Makers), and a member of the Verizon family of companies working to shape the future of media. Oath strives to create a passionate and engaged community of users by building ...…