In fact, the relative stability of the large-print format has traditionally been a major selling point in a tumultuous industry. HarperCollins couldn't have predicted the economic downturn when it launched the HarperLuxe line five years ago, planning to capitalize on the growing baby boomer audience.
The imprint offers editions that discreetly feature the HarperLuxe name and logo, along with wide margins and point type—easier on the eyes than standard point type, yet smaller than the point industry standard for large print. Despite Large Print Publishing Company difficult climate, the line has weathered the recession without a hitch.
The picture isn't quite so rosy everywhere. Particularly important are standing-order series, grouped around selections like mystery, romance, African-American interest, Christian fiction, or top-reviewed titles.
The Australian-owned Read How You Want launched in after the cofounder's sister developed trouble reading following an MS diagnosis. Maybe in the next few years they will be able to add our titles," Grebien-Samkow says. Severn House chairman Edwin Buckhalter is less optimistic, given a significant drop in the publisher's large-print sales in the past six months at the same time regular print numbers have improved.
While Severn House has continued to do well with mysteries in both the U. He holds that large print's "traditional print format is threatened by decreasing library budgets and the necessary advance of e-books. But publishers that have been able to maintain library subscriptions have fared better. Knobloch cites this as a reason its sales haven't fluctuated greatly, despite a drop in trade business. In January the American Library Association released "The Condition of Libraries: —," a report demonstrating how libraries are "feeling the pinch of the economic downturn while managing sky-high use.
The ALA has long predicted increased demand during tough economic times, and libraries across the country have seen budgets remain flat or be slashed due to state and local funding crises. The company, which launched in with 48 books on its initial list, has seen that grow to books this year. The publisher has 12 standing-order plans available, and offers significant discounts for library subscribers.
Funding at the St. Charles City-County Library District in Missouri has been flat in recent years, but the district's large-print budget remains healthy. According to collection development manager Lucy M. A March snapshot of the district's large-print holdings across 12 branches of various sizes showed that there were some 18, large-print titles in the collection that circulatedtimes in fiscal year That accounted for 2. Patrons in discussion groups have requested large-print copies, and whenever large-print editions are available for a book group selection the library will order two or three copies in the format.
Lockley says the number of large-print editions now being published simultaneously with the standard edition is also a factor in Florida Credit Repair Company. No longer do patrons have to wait six months or a year for bestsellers like John Grisham or James Patterson.
In fact, the earlier availability of popular books may help account for another trend she's seeing: younger readers. For the bestsellers, they may be able to get it faster," says Lockley. They can put the book on a machine and read it while walking. Research has shown that large print is a good option for reluctant or less-confident readers and can be a boon for young readers with vision problems, dyslexia, or other Young And Company that affect reading.
The library also purchases large-print titles when funds are available. Availability of titles aimed What Does Ey Stand For Company younger readers should increase somewhat in coming years, since several publishers are developing programs in this area.
Thorndike already has the small but significant Literacy Bridge line, with books designed to look like standard editions for YA and younger readers reducing any large-print stigma and marketed to schools. And Hachette routinely makes large-print editions available for some of its biggest YA and children's bestsellers like James Patterson and Stephenie Meyer, particularly when there is significant adult crossover potential.
How diverse? The publisher's partnership with Cleis Press on erotica has been very successful, as has its work with Christian publisher InterVarsity. Cookbooks, says Grebien-Samkow, "make perfect sense to have open on the counter.
But we didn't know there was a market for large-print cookbooks until we saw how it went. RHYW hopes to tap into older readers' nostalgia for the science fiction titles of their youth through a new partnership with Galaxy Press to release L.
A Rock 'n' Roll Memoir May. King Price Insurance Company Book Group also expects a big spring, with a mix of fiction and nonfiction in standard and large-print editions.
Thorndike's Knobloch agrees that bestsellers are usually also the large-print bestsellers: "Large-print readers want to read what everyone else is reading. Parker's Sixkill May. But the roster also includes Geraldine Brooks's highly anticipated literary novel Caleb's Crossing May. Knobloch points to the publisher's popular Reviewer's Choice program, which highlights books receiving critical acclaim; recent successes include Tom Rachman's The Imperfectionists and Deborah Harkness's A Discovery of Witches.
Center Point has observed similar interest in literary Large Print Publishing Company, with its selections grouped in the Platinum Readers Circle series focusing on book Joy Cosmetics Company favorites.
In addition to interest in material suitable for reading groups, the overall shift in genre preferences has also been true in Hull's experience. Now, mystery holds the 1 Donovan Insurance Company Hull says.
What may prove even harder to predict than the evolution of readers' tastes is how changes in the rest of the industry and the adoption of e-reading devices will play out for this niche. Large-print publishers have told PW in recent years that the impact of e-readers was not yet being felt on their bottom lines. Harper's Stehlik doesn't have enough information yet about the e-reader sales base to predict when—or if—that tipping point away from large print will occur.
There's no erosion of large-print sales," she says. For Thorndike, the question revolves around library use, the company crediting downticks in trade sales to the economy instead of e-readers. There's still a question of how workable e-readers are as a solution for readers in need of larger font sizes. While Hachette's Goff says "the ability to effortlessly bump up font sizes" has been a new challenge, he thinks the large-print format will remain viable as the population of baby boomers and seniors continues to swell.
That's a point worth making, as statistics from the Administration Large Print Publishing Company Aging show that in there were But Severn House's Buckhalter predicts that the computer literacy of younger boomers, along with advances in medical science that will help preserve vision, means that many will have "no problem adapting to an e-reader for their large-print needs and preferences.
He also questions how much longer there will be actual printed versions of large print. Whether the situation proves that dire, publishers in this area will Large Print Publishing Company to keep a close watch on e-reader developments. After all, that younger audience testing the large-print waters may be even quicker to adopt such solutions. Youth services library consultant Burns has already seen this happen: "I've talked to some parents who, because of the difficulty in finding large-print books, are turning to e-readers for their children that allow the reader to increase the font.
Says Grebien-Samkow, "All formats have a place in the market and all can exist side by side. Subscribers: to set up your digital access click here. To subscribe, click here.
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