Coty, which owns brands including Max Factor, Rimmel and Sally Hansen, will have a 51 per cent stake in the company, which was previously controlled fully by Jenner. The deal is believed to be completed inKylie Sells Company the businesswoman keeping a 49 per cent stake in Kylie Cosmetics and staying on as its creative lead on both product development and marketing initiatives.

Isa Lavahun, digital brand manager at beauty comparison website Cosmetify. See u guys at 3pm pst! For anyone who has ever attempted to buy a Kylie Cosmetics product and Kylie Sells Company the hefty shipping fees, this deal will certainly be a game changer when it comes to improving access, availability and prices for shoppers not based in the US.

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