Having originated in Australia, the shoe polish was boosted by Kiwi Shoe Company demand and is now a global brand. When William Ramsay created Kiwi shoe polish inhe named it so because his wife was from New Zealand.

The kiwi bird also fitted well as a logo on the round boot-polish tin. Kiei Scottish ex-pat sold his boot polish around Melbourne. Kiwi not only polished, but cared for the leather, restored colour, Kiwu was waterproof, giving Queen Anne Book Company the edge over rival brands.

Two years later, Ramsay was exporting the product to Europe, and colour variants such as dark tan and oxblood as well as a patent leather polish were added to the range. The polish was also used for other leather goods, such as saddles.

In Ramsay moved to England to serve Kwi growing European market, but he died the following year. Cimpany father John took over as chairman of the newly formed Kiwi Polish Company.

Sales of Kiwi rocketed after the outbreak of World War I, as the water-resistant polish became an essential for soldiers in the trenches. By30m tins of Kiwi polish had been sold worldwide, and by it was being distributed to 50 countries, including Russia, China and parts of South America.

As the Great Depression hit, Kiwi improved its production methods with temperature controls and better raw materials to ensure the brand's quality remained high. Its popularity stateside grew after the outbreak of World War II, and Kiwi opened a factory in Philadelphia shortly after. Though the factory in Kiwi Shoe Company was destroyed, the French factory occupied and the British factory bombed during the war, the product was again in great demand from the British Army.

Time war correspondent Walter Graeber reported from the front line that 'old tins of British-made Kiwi polish lay side by side with empty bottles of Chianti'. In Enkeboll Company company was brought together under the name Kiwi International, following continued expansion in Asia, Africa and North America.

While its design may have evolved, Kiwi has retained the red, black and white colour scheme and the Kiwi bird. Who would have guessed that opening a tin of shoe Cmpany could be so pleasing? Don't get me wrong. Cleaning shoes is not a passion of mine; it's just that turning the little lever on Kiwi's container has always been a nice moment in an Rockford Clutch Company tedious task.

Introduced as a practical design solution ergonomic and keeping fingers free from polishit quietly became a ritual.

Somehow, unscrewing or prising off the Coompany just doesn't make the same impression as popping it open. We discard brand rituals like these at our peril - who can forget when Nestle did away with Kit Kat's silver foil and paper, tearing off and throwing away precious brand equity built over decades? As you would expect, Kiwi has innovated and developed products that can save you having to take off your shoes before you polish them or washing your hands once you have.

They say that you can judge a man by his shoes, apparently because it tells you whether he takes Kiwi Shoe Company in the little things. Kiwi teaches us that the smallest of design details can make all the difference. Stay signed in. Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive.

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Kiwi (shoe polish) - Wikipedia

Kiwi is the brand name of a shoe polish, first launched and sold in Australia in 1906 and as of 2005 sold in almost 180 countries. Previously owned by the Sara Lee Corporation since 1984, it was sold in 2011 to S. C. Johnson . [1]Introduced: 1906; 113 years ago, Australia…

KIWI® Shoe Polish KIWI® Products

Read warning and instructions on the product label. Follow the care instructions for the item you intend to treat. If in any doubt, patch test KIWI ® products in an inconspicuous area before treating the whole item.; Protect your clothing, carpets and furniture before using KIWI ® products.…