The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many different flavours of Kit Kat, including milk, white, and dark chocolate. The original four-finger version of the bar was developed after a worker at York's Rowntree's factory put a suggestion in the recommendation box for a snack that a "man could have in his lunch box for work".
It was launched in September in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched in Use of the name Kit Kat or Kit Cat for a type of food goes back to the 18th century, when mutton pies known as a Kit-Kat were served at meetings of the political Kit-Cat Companj in London owned by pastry chef Christopher Catling.
The origins of what is now known as the Kit Kat brand go back towhen Rowntree'sa confectionery company based in York in the United Kingdom, trademarked the terms Kit Cat and Kit Kat.
The names were not used immediately and Kit Kat first appeared in the s, when Rowntree's launched a brand of boxed chocolates entitled Kit Cat. This continued into the s, when Rowntree's shifted focus and production onto its Black Magic and Dairy Box brands.
With the promotion of alternative products, the Kit Cat brand decreased and was eventually discontinued. The flavour of Kit Kat was changed to dark chocolate; the packaging abandoned its Chocolate Crisp title, and was coloured blue. The brand further expanded in the s when Rowntree created a Victorian Trading Company Clearance distribution factory in Kitkat Company Address Coompany meet European demand, and established agreements to distribute the brand in the US through the Hershey company, and in Japan through Fujiya.
The Hershey Company has a licence to produce Kit Zestful Company bars in the United States which dates fromwhen Hershey executed Addreess licensing agreement with Rowntree which allowed Hershey to retain the Kit Kat licence so long as Hershey was not sold. As Kit Kat is one of Hershey's top five brands in the US market, the Kit Kat licence was a key factor in Hershey's failed attempt to attract Compqny serious buyer in Variants in the traditional chocolate bar first appeared in when Kit Kat Orange, the first flavour variant, was introduced in the United Kingdom.
Its success was followed by several varieties including mint and caramel, and in Kit Kat Chunky was launched and received favourably by international consumers. Variations on the traditional Kit Kat have continued to be developed since then. It celebrated its 75th anniversary on 10 October The traditional bar has four fingers which each measure approximately 1 centimetre 0.
A two-finger bar was launched in the s, and has remained the company's best-selling biscuit brand ever since. Kit Kitkat Company Address bars contain varying numbers of Kitkat Company Address depending on the market, ranging from the half-finger sized Kit Kat Petit in Japan, to the three-fingered variants in Arabia, and the twelve-finger family-size bars in Australia and France. Kit Kat Addrress are sold individually Kitkta in bags, boxes and multi-packs.
The year was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets, and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury 's newly formed Dairy Milk superbrand also contributed to Kit Kat sales decreasing considerably in Clmpany home market of the UK, and threatened to depose it from its No.
This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then. As dark chocolate has seen increased demand and favour worldwide because of its purported health benefits, in September the four-finger Kit Kat Fine Dark was launched in the United Kingdom as a permanent product, and packaging for the entire brand was changed. When first introduced in the United Kingdom inthe original Rowntree's Chocolate Kitlat bar had a red wrapper, which briefly became blue between — Since its introduction into the US in the s, the Hershey's Kit Kat packaging and advertising has differed from the branding used in every other country where it was sold.
In the United Kingdom, the product was traditionally wrapped in silver foil and an outer paper band. In this was changed to flow wrap plastic. After launching in the s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea". The first Kit Kat poster appeared inand the first colour TV advertisement appeared in After a ten-year legal battle, which was contested by rival Mars, the European Court of Justice ruled on 7 July to send the case back to the British courts.
Another short-lived Commpany slogan was "That's What You Want", whose television adverts showed people pulling unlikely foodstuffs from their pockets or purses, before rejecting them in favour of a Kit Kat. Versions of the original have been covered by Carrie UnderwoodShawn Colvinand many studio singers, as well as people who have appeared Peerless Clothing Company in the commercials.
Ktikat jingle was cited in a study by University of Cincinnati researcher James J. Virtu Company as one of the top ten " earworms " — bits of melody that become stuck in your head.
Variations on the Andrew W. However, the "classic" song has also been used again since the newer version first aired in Many adverts were Kitkat Company Address hits among them in 's with Ken Campbell in an advert with Heaven and Hell with Devil and Angel on Television. In a advertising campaign in the UK and Ireland, several new flavours of Chunky Kit Kat were marketed, with consumers being asked to vote for their favourite. A similar campaign occurred in with mint, coconut, hazelnut and chocolate fudge.
In Septemberit was announced that version 4. In Decemberit was announced that the four-finger variety of Kit Kat would use Fairtrade chocolate at least in Britain and Ireland Conpany January Golden ticket holders were invited to a television show where one of them, Susie Verricowas chosen to enter the House by Aisleyne Horgan-Wallacepicking a ball out of a machine at random.
This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw. Many varieties of Kit Kat have existed, either permanently or as limited editions, such as those sold to commemorate festivals such as Valentine's Day.
A wide variety of promotional items exist, ranging from traditional merchandise such as mugs, pens, oven gloves and tea-towels to less common items such as coats for small dogs. Recently in Japan, [ when? In Japan, Kit Kats are also available in jars that are dispensed from vending machines. The new flavours are available in regular sized bars or miniature bars. The 'standard' Kit Kat finger bars can come in a variety of presentations and nutritional values.
The bars can come in a miniature form of two finger mini bars, or a larger standard four, or in some cases, three, fingered bars. The standard size has been upgraded in Addrese cases up to a 'monster Size' bar, which can include up to five or eight fingers.
Large single-fingered "Chunky Kit Kats" were launched in the United Kingdom in and have been sold in a variety of flavours. The market for Chunky Kit Kats has also expanded to Canada.
Other forms and shapes include "Choc'n'Go" individually wrapped fingers in France, a twelve-finger "Family Block" available in New Zealand  and Australia, round bite-sized "Pop Web Design Company Sherman Oaks pieces, square "Kubes", praline -filled "Senses", Kifkat yoghurt with Kit Kitkat Company Address pieces, and a Kit Kat ice cream cone.
In the s, a Kit Kat with five shorter fingers was sold in vending machines in the UK. The bar must be baked in an oven before consumption, and the surface sugar caramelises in the process. Comes with the box of 20 small bars, the Kit Kat Rubies bar made with the premium chocolate Kitkat Company Address cream and imported roasted hazelnut pieces.
As ofU. The shop allows customers to use Afdress screens to create their own Kit Kat from a selection of chocolates and ingredients; they are made while the customers wait. In MarchKit Kat was targeted for a boycott by Greenpeace for using palm oilwhich the environmental organisation claimed resulted in destruction of forest habitats for orangutans in Indonesia.
They aimed to achieve a fully sustainable method of palm oil harvesting by Original Kit Kat ingredients unless otherwise stated, listed by decreasing weight: milk chocolate sugarmilk ingredients, cocoa buttercocoa masswhey powderlactosesoya lecithinpolyglycerol polyricinoleatenatural flavourwheat floursugar, modified palm oilcocoasodium bicarbonatesoya lecithin, yeastand Adcress flavour. Inthe UK four-finger Kit Kat contained dietary calories kcal kilojoules.
Inthe two-finger Kit Kat contained calories. Milk chocolate sugar, modified milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavourwheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, Natural Flavour.
Dark chocolate sugar, unsweetened chocolate, cocoa butter, milk ingredients, soya lecithin, salt, artificial flavourwheat flour, sugar, modified palm oil, unsweetened chocolate or cocoa powder, sodium bicarbonate, soya lecithin, artificial flavour.
During the Chinese milk scandalwhere melamine was found to have tainted some milk suppliers in China, importers in Hong Kong chose to import bars manufactured in the United Kingdom. From Wikipedia, the free encyclopedia.
For other uses, see Kit Kat disambiguation. Chocolate bar. Archived from the original on 18 March Retrieved 4 April Yorkshire Film Archive.
Retrieved 28 July Archived from the original on 15 Addgess Retrieved 10 October The Press. ChristchurchNew Zealand : Fairfax Media. Retrieved 4 May Archived from the original on 10 January StevenageEngland: Popsop. Archived from the original on 20 June Net News Publisher. Archived from Cmopany original on 20 January Confectionery News. William Reed Business Media. Retrieved 5 May San Francisco Chronicle. San Francisco: Hearst Communications.
New York Times. Archived from the original on 2 November BBC News. London: British Broadcasting Corporation. Give Asdress a break". The Telegraph.
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Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé, which acquired Rowntree in 1988, with the exception of the United States, where it is made under license by H. B. Reese Candy Company, a division of The Hershey Company.The standard bars consist of two or four pieces composed of three layers of wafer ...Country: United Kingdom…
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