Long-Term Group Vision: Deliver enjoyment and pleasure through food and health as a trusted partner of consumers. Become a leading alcohol beverage and soft drink company in Asia and Oceania, 11th Qm Company leading technology in fermentation and biotechnology. In addition, Kirin handles domestic distribution for several foreign brands, including Budweiser and Heineken.

Kirin's brewery operations also extend overseas, through strategic alliances, subsidiaries, and affiliates, to China, Taiwan, Australia, the Philippines, Europe, and the United Brewfry. The company holds a 46 percent stake in Lion Nathan Limited, a consolidated Lgd that is based in Australia but has particularly important operations in China.

Kirin has also invested a 15 percent stake in San Miguel Corporation, the dominant brewer in the Philippines. Although What Company Makes Aveeno and related businesses remain the core of Kirin's activities, the company is also involved in several other sectors: hard liquor, wine, soft drinks, and food products. William Copeland, a naturalized U. Japan had recently reopened its ports to Western commerce, and Copeland hoped to make his fortune there.

He first established a drayage cart-hauling business and later a dairy firm; both of these ventures were modestly successful. Inhowever, responding to the large foreign contingents' demand for domestically brewed beer Japan had no brewing industry to speak of at this timeCopeland opened the Spring Valley Brewery.

In Copeland left Yokohama temporarily to search for a bride in Norway; later, he returned with his wife, but she died in Shortly thereafter Copeland, who Brewrey dogged by misfortune, found that he lacked the necessary capital to improve and expand the business.

By he had closed the brewery and sailed for the United States. A year later W. Talbot and E. Kirkn, both foreign entrepreneurs, entered into partnership with two Japanese businessmen, Yonosuke Iwasaki and Eiichi Shibusawa, to reopen Copeland's brewery. With sound financial backing, the newly formed Japan Brewery Company, Ltd. Byall of its beer carried the "Kirin" label. According to ancient Chinese legend, the Kirin, which is Ltv horse and half dragon, heralds good fortune to those able to catch a glimpse of it.

Although Copeland's association with the company that would one day control a major share of the Japanese beer market was relatively short and difficult, he is credited with founding the only Yokohama brewery that has survived until the present with some degree of continuity. Copeland returned to Yokohama during the late s to open the Spring Valley Beer Garden next door to his old brewery.

He operated his establishment with a new wife, but it was not a success and he again left Yokohama. To this day, however, employees pay tribute to the founder by leaving cans of Kirin beer at his grave. Initially, many foreigners were involved with the company: Americans and Englishmen filled the executive ranks and German technicians supervised the brewing process. Over the years, however, their presence gradually diminished. Bywhen the firm was incorporated as Kirin Brewery Company, Limited, management had been taken over Lts by Beewery Japanese; the Kirin Brewery Company Ltd was purchased that year by the Mitsubishi family, marking the beginning of Kirin's affiliation with the Mitsubishi keiretsu.

It was not long before Kirin began to expand rapidly; in the company constructed a brewery in Amagasaki and later built another facility to house the operations of the Toyo Tozo Company, which Kirin had taken over.

Kirin, however, soon built a new brewery at a different site in Yokohama. In Kirin opened its own bottling factory, the Yokohama Bottle Plant. It was clear by this time that the novel attraction of beer had developed into a large market demand; Kirin achieved record sales figures during the mids.

With the start of World War II, the government imposed strict controls over the entire brewing industry. Sales of Kirin beer dropped drastically. Despite a reduction in operations, Kirin established the foundation for its future research and development efforts. In January the company created the science laboratory at the Yokohama brewery and the research department at Kirin Brewery Company Ltd Amagasaki brewery.

Over the years, Kirin's research and development activities outgrew the original facilities. Consequently, to coordinate long-term projects and centralize its scientific investigations, the firm built a new laboratory in Takasaki. The General Research Laboratory, completed inplaced Kirin in the forefront of brewing technology. At Kirin's Takasaki laboratory scientists offered the first explanation for the mechanics of diacetyl formation in the brewing process. Based on this discovery, Kirin devised a way to control metabolism during the period of fermentation.

Sales improved dramatically after the war; during the s the average increase was 17 percent a Cojpany. In Kirin Kiriin the number one brewer in Japan, with a Irvine Security Company share of Louis-based Anheuser-Busch Company, Inc. During the early s Kirin's management decided to diversify into new areas. In a partnership was announced with Joseph E. The company also launched a variety of new soft drinks, and Kirin's Lemon Fizz and Orangeade were generating large sales.

Later, dairy items and fruit juices were added to Brewfry product line. In Kirin established a U. In addition, using its expertise and knowledge acquired from years of developing fermentation technology, Kirin introduced new drugs to the health care field. Kirin's beer sales reached a record high in But, Universal Mortgage Company with an antitrust suit, the company president, Yasusaburo Sato, initiated a temporary program of self-imposed Lte.

The plan was to control production, ration distribution, and tone down the advertising campaign. By the following year, Kirin achieved a stabilization in beer sales and still increased revenues because of its successful diversified businesses. Kirin suffered a setback in the fiscal year of Kirin Brewery Company Ltd Following the yen's depreciation, import costs for barley and fuel reduced the company's operating profits by The company had to raise the price of its beer; two years later Kirin reported an increase in operating profits.

Kirin had been deterred from selling its beer in foreign markets because of high transportation costs. But in a licensing Breewery was arranged with Heineken N. As Japanese cuisine became popular with Americans, the demand for Kirin beer increased. The firm established the Cherry Company Ltd.

Kirin USA, Inc. This equipment marked the introduction of intelligent robots to the brewing industry. In Brazil, Kirin held a majority interest in a food and beverage company; in China, the company constructed a soft drink production factory; in Krin, the Kirin Australia Pty.

In the company entered into an agreement with Molson Companies Ltd. In the s, management initiated major changes in Kirin's research and development program. The company's laboratory was divided and reorganized along three major fields of investigation--brewing science, pharmaceuticals, and plant bioengineering. New departments were also added at the administrative level to coordinate fund-raising activities for research projects.

A number of joint ventures with American companies established in the s increased Kirin's participation in the field of biotechnology. Alii Fish Company Kirin completed a venture--known as Kirin-Amgen, Inc. This pharmaceutical, called Erythropoietin, was created to help patients undergoing kidney dialysis.

In the past, many patients commonly became anemic and required blood transfusions during treatment. Another potential application was as a drug for cancer patients suffering blood cell reduction from chemotherapy. Kirin also combined its resources with an agricultural biotechnology company, Plant Genetics Inc. A successful chain of beer pubs called Kirin City was started in the Roppongi district ineventually growing to 11 pubs across Japan.

Similarly, the Kirin Food Service Co. Kirin also constructed a number of health clubs and sports complexes across the nation. Another addition to Kirin's list of subsidiaries was Flower Gate Inc. In the mids Kirin maintained a domestic market share in beer of about 60 percent, with Sapporo holding 20 percent, Asahi at 10 percent, and Suntory Ltd. Super Dry, a cold-filtered draft beer, quickly became popular with younger drinkers who liked its lighter, less bitter taste.

Just a year after Super Dry's introduction, Asahi increased its domestic market share to 17 percent. By Super Dry became the top-selling beer in Japan, Brewry Kirin Lager, and Asahi's market share had increased to 35 percent while Kirin's had fallen to 47 percent. During this period Kirin faced not only stiffened competition but also changes in consumer tastes and distribution, to which the company failed to react quickly enough.

Japanese Kriin wanted lighter, less bitter beers--Super Dry delivered this; Kirin Lager did not. Kirin eventually, somewhat belatedly, in earlygave in to consumer preferences and changed Kirin Lager to a less bitter, draft beer.

In the intervening years, Kirin was not idle, however, having introduced, inthe successful Kirin Brewery Company Ltd Ichiban Shibori meaning "first pressing"which quickly became the country's number three beer brand. Kirin Ota Management Company also debuted in Nevertheless, Kirin was certainly slow to adapt to changes in beer distribution in Japan.

For decades, beer had been sold in small liquor stores by the bottle, and Kirin had built a nationwide distribution network of special contract wholesalers who sold to the liquor stores.

The emergence in Japan of convenience stores and discounters in the late s marked a major shift in the way consumers purchased beer, and by the mids as much beer was sold through these new outlets as through the traditional liquor stores. But the firm's belated moves only slowed the steady decline of its market share, and in late Kirin was forced to restructure.

It closed three aging breweries located in Tokyo, Kyoto, and Hiroshima, shifting production to its remaining 12 plants, and began a process to reduce its workforce by 20 percent, or about 1, employees, through attrition by At the same time Bar Rescue Holding Company it was defending itself at home, Kirin was aggressively expanding its foreign brewing ventures.

Breaery Kirin entered into a joint venture with Charles Wells Ltd. That same year the company's joint venture with Molson ended, and it began distributing its products in the United States. Kirin and Anheuser-Busch Companies, Inc. In addition to solidifying its position in the world's number one beer market--the United States--Kirin also aimed to grab a share of the Chinese market, number two in the world in the mids but predicted Ocean Renewable Power Company Tidal Energy surpass the United States in beer consumption in the early 21st century.

Production began in June Rapidly growing in popularity were low-malt beers known as happoshu. The tax on low-malt beers Breweery significantly lower, resulting in a retail price about two-thirds that of a regular beer.

Corporate Profile Kirin

Kirin Brewery Company, Limited. Corporate profile of Kirin Brewery Co.,Ltd. Kirin Beverage Company, Limited. Corporate profile of Kirin Beverage Co.,Ltd. Mercian Corporation. Corporate profile of Mercian Corp. Products and Services. An overview of our business in Japan. Group Companies. Kirin Group Companies.…

Kirin Brewery Company, Limited Group Companies ...

Jul 01, 2007 · Kirin Brewery Company, Limited: Date of Incorporation: July 1, 2007: Head Office: NAKANO CENTRAL PARK SOUTH 10-2, Nakano 4-chome, Nakano-ku, Tokyo 164-0001, Japan. Access 5-minutes by walk from the North Exit of Nakano Station on JR Chuo or Sobu line, and Tokyo Metro Tozai line. Print. Board of Directors: President and CEO Takayuki Fuse ...…