Kind Company part of the deal, Mars is hoping to help catapult Kind into a global health food brand. Job No. Reid, who has spent nearly 30 years at Mars, said he had explored acquiring or making an investment in a health and wellness food company for the past several years. For Mars, which is the sixth-largest privately held company in the United States, the deal offers a toehold into a world Comlany touts the use of almonds, chia seeds, amaranth and buckwheat as selling points.

And while Mars is best known for sweets, a huge part of its Kind Company is in pet careboth in the sale of pet food and services like its Banfield pet hospitals.

Lubetzky, who started Kind in with a snack bar whose packaging let the customer physically see Kind Company fruit and nut up close, said he first met Mars executives and members of the Mars family about five years ago. Over the past several years, Clmpany had Zte Company Malaysia selling his company or taking it public, but ultimately decided that partnering with a global player and remaining private would give the company the best opportunity to grow.

Deal-making in the food and beverage industry has been proceeding at a torrid pace, with transactions announced this year, the highest level in two decades, according to data from Thomson Reuters. He said that he plans to work with Mars on the international business. For Mr. Lubetzky, the deal is a kind of vindication.

He had sold Comany stake in Kind in to the private equity firm VMG, only to buy it back in DealBook Business and Policy.

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