Several decades ago, the district of Santa Fe, on the western edge of Mexico City, was an industrial zone devoted to strip-mining. After the gravel and sand pits were depleted, they became enormous garbage dumps where scavengers roamed. In the nineties, the government initiated a reclamation project, and the area is now filled with high-rise condominiums, luxury hotels, Xfinity Phone Company office towers occupied by multinationals, set along manicured highways that are free of trash or pedestrians.
In the middle of this invented neighborhood is the Centro Santa Fe mall, one of the largest in Latin America. At one end of the mall is KidZania, a theme park for children that opened fifteen years ago, and has since spread to cities in a dozen other countries, including Tokyo, Kuala Lumpur, Mumbai, and Istanbul.
Rather than offering thrill rides, like Disney World, or video-game arcades, like Chuck E. If the neighborhood of Santa Fe is the realization of a contemporary urban vision—corporate, sanitized, market-driven—then KidZania is a quirky, child-size iteration. Kids can roam freely, since the only traffic is a slow-moving, if clamorous, fire truck and a similarly unhurried ambulance, both of which perpetually circulate through the town square, under a roof that has been painted indigo to represent a sky in the twilight hours, as if it were always—excitingly—just past bedtime.
KidZania has its Kidzania Company Profile currency, kidzos, which can be used in branches around the Kidzania Company Profile, or deposited in the central bank and accessed with a realistic-looking debit card.
The founder and C. Role-playing extends to the corporate structure of Xolo Company Which Country, which is modelled on a national government. The manager of each KidZania is its mayor, and the regional director is the governor. The Santa Fe park opened in September, Eight hundred thousand people came in the first year, twice the number anticipated.
It closed in KidZania opens a London branch this spring. In the U. Sebago Brewing Company Happy Hour KidZanias look much like one another, the behavior of their visitors varies by nation. In Mexico, kids tend to spend their kidzos immediately after earning them; in Japan, it is difficult to persuade children to part with their kidzos at all.
In KidZania Jeddah, which is scheduled to open in Saudi Arabia later this month, girls will be permitted to drive cars, a privilege denied their mothers. He hopes eventually to educate them about it—perhaps by producing a KidZania movie. They have their own kidzos; they can make their own decisions. This is their world, where they are not being told what to do. Even if you go to Disneyland, you are guided—you are supposed to walk a typical way. But here children are by themselves.
Just cash your check, get money, and start spending money—that is the only thing we tell them. Two years ago, KidZania opened a second branch in Mexico City, named Lucks Color Company the nearby archeological site of Cuicuilco.
In Cuicuilco, KidZania worked with the local government to develop activities that are intended to promote good citizenship: road safety, health, awareness of civic institutions, environmental sustainability, and tolerance of difference among individuals and groups.
The program emerged from a series of crime-reduction recommendations made by Rudolph Giuliani, the former mayor of New York, who had been hired as a consultant by the Mexico City government a decade ago. Do they have police in KidZania? If so, do they have criminals? Or do they just split the police into good cops and bad cops?
And could you be a writer there? We drove into the parking lot of the shopping center, where part of the fuselage of an Interjet plane stuck out from the front of the building, heralding the entrance, which was themed like an airline ticket counter. The entry fee at Cuicuilco was fifteen dollars and fifty cents per child, but it varies from city to city: thirty-eight dollars in Tokyo, ten in Jakarta.
At the ticket counter, my son was given his entry ticket, which resembled an airplane boarding pass, marked with the destination of KidZania, and his fifty-kidzo check. Then, when they grow up, no one wants to be a policeman or a fireman. Cuicuilco is the only KidZania that is partly outside—tents shield it from rain and sun—and it was less cacophonous than Santa Fe, and brighter, its streets edged with fake palm trees and equipped with globe lamps.
A highway system snaking through the park was navigated by scaled-down cars, available for a rental fee of fifteen kidzos. At one bend in the road, Kidzania Company Profile crashed car has been permanently installed, like a sculpture in the Whitney Biennial, its buckled engine periodically emitting steam, to illustrate the dangers of careless driving.
I saw children with clipboards acting as insurance agents, taking an inventory of the accident. If they want to eat cereal, they want to manufacture the same thing they eat at home. This is not about fantasy. This is not princesses and dwarfs. As we walked through the pedestrian streets, we passed bronze statues of inspirational eminences represented as children—Martin Luther King, Florence Nightingale, Mahatma Gandhi—while real children darted around us with fists full of kidzos.
In the town square, there was a golden statue modelled on a celebrated one in Mexico City depicting the Angel of Independence. It was like being in a reimagined Las Vegas, with the celebration of virtue substituted for the celebration of sin. At a dog-training activity, participants are taught to lead a real dog around a series of small jumps; they also have to clean up fake feces that have been scattered around the track.
We passed a cell-phone rental store sponsored by Telcel, a regional company, where kids can text each other within KidZania, and get free downloads of video games or screen savers; Coca-Cola was the sponsor of a scaled-down soccer stadium.
Nonetheless, healthier options are being introduced. While wandering through the Cuicuilco park, I watched a group of children from a local preschool—wearing hairnets, matching neckerchiefs, and jackets bearing the name Quaker—solemnly pouring sugary sprinkles into small cups. It was a granola-bar factory. For all the emphasis on realism, there is a lot of sleight of hand.
The natural suspicions of kids, particularly older ones, can be hard to overcome. New activities sometimes must be tweaked after introduction. KidZania Cuicuilco also has several activities, funded by government agencies, that were developed with Viking Spray Booth Inc Company cultivation of civic responsibility in mind. So we are teaching kids to tell. In Mexico, no one tells.
I stepped into the courthouse, and found the proceeding eerily convincing, with microphones on the desks, a KidZanian flag hanging in the background, and sober-looking children sitting in the jury box. A girl who looked to be about ten was in the dock, reading from a cue card. She was playing the part of the accused in a case that concerned garbage being thrown illegally into a river.
Another girl sat behind a central desk, playing the part of the judge, faced by two other children representing the lawyers. All dutifully followed along with their own cue cards, interjecting a line or two when necessary. The girl was found not guilty. KidZania has hired its first Head of Education for the upcoming London park.
The post is filled by a former elementary-school teacher named Richard Barry, who has been working with corporate sponsors to create activities that complement the U. Joel Cadbury, one of the co-founders of KidZania U. KidZania, he said, could help to address that kind of deficit. And the process of earning kidzos in exchange for labor will be an education in itself for children.
In the preschool years, play is often symbolic: a child might pretend a box is a car that he or she is driving. But by some definitions the activities at KidZania, however entertaining, barely qualify as play at all. In KidZania, adults determine the content of activities in advance, and Zupervisors follow scripts that offer children little room for ingenuity or deviation. The activities last, on average, about twenty minutes—and are far from open-ended or exploratory.
Even artistry is directed. I passed by the art studio, where small children sat before easels, coloring in preprinted cartoon images of Urbano or Chika. After a child completes every activity, his or her pazzport is scanned and then stamped. He was eager to show me his pazzport: it hung around his neck in a red wallet that also contained a stash of kidzos. The following week, his teacher reported to me that he had held his classmates rapt during share time, giving an account of his adventures and fielding their fascinated questions.
His adventures had included being a pilot. But the second time it was perfect. My son wanted to show me his skills, and so we returned to the interior of the plane fuselage, which had been transformed into a flight school, complete with several rudimentary flight simulators. Soon we were aloft above an urban airport. The intended flight path was indicated by a series of squares hovering in the air.
For a few minutes, my son flew through the squares as directed. Then, without saying a word, he turned the controls decisively to the right, skimming the outer edge of one square and steering out over the ocean, away from the flight path.
But before the KidZanian authorities had time to scramble the virtual jets the screen went black, and the activity was over. The ideal location for a KidZania is a place where there is a high disposable income and an ethos of spending prevails; where children are sophisticated consumers of popular culture and users of digital media, and expect novelty and stimulation; and where there are few cultural or historical attractions, and little else to do in the way of entertainment.
Best of all for KidZania would be a spectacular and well-trafficked mall that is otherwise surrounded by a barren, inhospitable desert. At the KidZania Kuwait headquarters, in a characterless office park owned by the Alshaya company, Dunaway met with the marketing team, whose energetic young members were Kuwaiti-born but of international descent—Egyptian, Syrian, Jordanian—and often educated in the U.
One particular concern was attracting parents, for whom there is little to do inside KidZania, and who had been voicing objections to the twenty-seven-dollar adult entrance fee.
The team also discussed the necessity of reaching populations like the Bedouins, who had yet to discover KidZania or who were suspicious of what they knew of it. Is it a nursery? KidZania had to figure out how to sustain the fickle interest of those children who were already fans: the marketing team stressed to Dunaway the importance of social media in the lives of their young audience.
Dunaway urged caution. Many of the attractions were familiar: at ten-thirty in the morning, kids in school uniforms of green sweatpants and sweaters were mobbing the Burger King-sponsored make-your-own-fast-food venue.
But some areas had been developed with local industry in mind, including a plastics-making activity, sponsored by Equate, a petrochemical company. We watched as half a dozen boys, between the ages of nine and eleven, took part, wearing overalls and protective goggles.
First, the Zupervisor directed them to turn stainless-steel wheels on an industrial-looking tank—supposedly full of gas—to produce a cannister full of translucent pellets. After putting their gloved hands inside a glassed-in tank, the kids manipulated the pellets from a funnel into a beaker, then poured them into a hole that led into what the Zupervisor told them was a melting machine that produced small plastic disks—one per child.
Bollywood actor Shah Rukh Khan owns a 26% share in KidZania India and helps promote the brand in India. History [ edit ] KidZania was created and developed by the Mexican entrepreneur Xavier López Ancona, the current KidZania CEO.Headquarters: Mexico…
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Find company research, competitor information, contact details & financial data for Kidzania of LONDON. Get the latest business insights from Dun & Bradstreet.Occupation: PROPRIETOR…
Jul 23, 2018 · Glassdoor gives you an inside look at what it's like to work at KidZania, including salaries, reviews, office photos, and more. This is the KidZania company profile. All content is posted anonymously by employees working at KidZania.5/5…
KidZania is a privately held Mexican chain of family entertainment centers currently operating in 16 locations worldwide. ... Profile Sections. Overview Lists Featuring This Company Mobile App Metrics by Apptopia Website Tech Stack by BuiltWith Patents and Trademarks by IPqwery Investments Current Team Recent News & Activity Related Hubs.…
Find company research, competitor information, contact details & financial data for Kidzania, S.A.P.I. de C.V. of México, CIUDAD DE MEXICO. Get the latest business insights from Dun & Bradstreet.Location: Av. Vasco de Quiroga No. 3800Lomas de Santa Fe, Cuajimalpa, México, 05348, CDMX…
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KidZania's top competitors are The Mind Museum, LEGOLAND Discovery Centers and I-X Center. See KidZania's revenue, employees, and funding info on Owler, the world’s largest community-based business insights platform.…
KidZania is the brainchild of Xavier López Ancona, a Mexican entrepreneur who has always possessed a passion for entertaining and educating children. Founded in 1996 by López Ancona and a group of...…
KidZania was founded in 1996 by a Mexican entrepreneur, Xavier López Ancona. The first KidZania opened in Santa Fe in 1999. In 2016 KidZania opened its 24th facility in Delhi NCR, India, while twelve new locations are under development around the world. Children play, ……