Kellogg's produces cereal and convenience foods, including crackers and toaster pastries and markets their products by several well known brands including Corn FlakesFrosted FlakesPringlesEggoand Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive. Kellogg's products are manufactured and marketed in over countries.

Kelloggworked as the bookkeeper. This is where corn flakes were accidentally created and led to the eventual formation of the Kellogg Company. For years, W.

Kellogg assisted his brother in research aimed at improving the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola. In at the Battle Creek Sanitarium, a combination hospital and health spa for the elite and famous, W. Kellogg and his brother, Dr.

John Harvey Kellogg were in the process of cooking some wheat for a type of granola when they were called away. When they returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway, and surprisingly, the grain did not come out in long sheets of dough. Instead, each wheat berry was flattened and came out as a thin flake. Kellogg persuaded his brother to serve the food in flake form. Soon the flaked wheat was being packaged to meet hundreds of mail-order requests from guests after they left the Sanitarium.

However, Dr. John Harvey forbade his brother Will from distributing cereal beyond his consumers. As a result, the brothers fell out, and W. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until World War IIand continued briefly after the war, although some departments and factories remained locked into hour work weeks until After underspending its competition in marketing and product development, Kellogg's U.

A prominent Wall Street analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature".

Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million baby boomers rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U. The U. During this time, the company maintained success over its top competitors: General Millswhich largely marketed children's cereals, and Postwhich had difficulty in the adult cereal market.

Presently, Kellogg's is a member of the World Cocoa Foundation. Kellogg brand of organic, vegan and plant-based cereals such as granolas, organic wholegrain wheat, and "super grains" with no added sugars. InKellogg's decided to cease their operations in Venezuela due to the economic crisis the country is Jdcompany. Various methods have been used in the company's history to promote the company and its brands.

It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation. Kellogg's is a sponsor of USA Gymnastics and produces the Kellogg's Tour of Gymnastics, a city tour held after the Olympic games and featuring performances by recent medal-winning gymnasts from the United States. Init was announced that Kellog's would become the new title sponsor of the Sun Bowl game, with the game being branded as the " Tony the Tiger Sun Bowl". Kellogg was the first to introduce prizes in boxes of cereal.

The marketing strategy that he established has produced thousands of different cereal box prizes that have been distributed by the tens of billions.

The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal.

Over 2. InKellogg's inserted a prize in the form of pin-back buttons into each box of Pep cereal. Pep pins have included U. Army squadrons as well as characters from newspaper comics and were available through There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection.

Licensed brands have been omitted since the corresponding mascots would be obvious e. In Kellogg's placed Dale Earnhardt on Kellogg's Corn Flakes boxes for six-time Winston Cup champ and seven-time Winston Cup champ, as well as Jeff Gordon on the Mini Wheats box for the rookie of the year, Brickyard inaugural race, Champion, and three-time champ, and a special three-pack racing box set with Dale EarnhardtJeff GordonTerry Labonte, and Dale Jarrett in Kellogg's has used some merchandising for Xolo Company Wikipedia products.

Kellogg's once released Mission Nutritiona PC game that came free with special packs of cereal. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Company Xiv Slipper Room Sam.

In these games, a microphone is used to play games and create voice commands for their computers. In Talking Sam, Toucan Sam, another famous mascot, would be in the game, instead. Some [toy cars] have the Kellogg's logo on them, and occasionally their mascots. Kellogg's frequently partners with the Olympic Games to feature American athletes from the Olympic Games on the packages of their cereal brands.

Some of Kellogg's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves. Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kellogg's, due to their high sugar content and use of ingredients such as high-fructose corn syrup.

On June 25, the company voluntarily began to recall about 28 million boxes of Apple JacksCorn PopsFroot Loops and Honey Smacks because of an unusual smell and flavor from the packages' liners that could make people ill.

Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems had been reported. The suspected chemical that caused the illnesses was 2-methylnaphthaleneused in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the Food and Drug Administration has no scientific data on its impact on humans, and the United States Environmental Protection Agency EPA also does not have health and safety data.

This is despite the EPA having sought information on it from the chemical industry for 16 years. Kellogg's offered consumers refunds in the meantime.

The products were distributed throughout the U. Products in Canada were not affected. Kellogg's issued a voluntary recall of some of its "Frosted Mini-Wheats Bite Size Original" and "Mini-Wheats Unfrosted Bite Size" Zipcode Design Company due to the possibility of flexible metal mesh fragments in the food. The affected products varied in size from single-serving bowls to large ounce cartons.

On June 3,Kellogg's was found to be making unsubstantiated and misleading claims in advertising their cereal products by the Federal Trade Commission FTC. Kellogg's responded by stating "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent Kellogg Company Manufacturing Locations satisfied any remaining concerns.

According to Amnesty International inKellogg's palm oil provider Wilmar International profited from 8 to year-old child labor and forced labor. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from chemicals such as Paraquat. In Kellogg's ceased operations in Venezuela. MidVenezuelan Kellogg's cereal boxes, portraying the Venezuelan flag and a motto from Maduro "Together, everything is possible" Spanish : Juntos todo es posible Kellogg Company Manufacturing Locations Kellogg's logo and mascots, were sold all over the country.

The Kellogg's Company considers it as an illicit use and the company will take legal action. From Wikipedia, the free encyclopedia. For other uses, see Kellogg disambiguation. Trade name. Eggo Gardenburger Pringles Sunshine Biscuits. Operating income. Net income. See also: W. This list is incomplete ; you can help by expanding it. Bear Naked, Inc. Re-released in Only sold in Germany and Austria [25] [26]. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.

Banana Bubbles Banana-flavoured variation of Rice Krispies. First appeared in the UK inbut discontinued shortly thereafter. In other words, they were shaped like the digit 8. After severing the cereal's ties to Star Warsthe company renamed it Pro-Grain and promoted it with sports-oriented commercials.

The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster. Tony Jr. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late s.

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The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.Kellogg's produces cereal and convenience foods, including crackers and toaster pastries and markets their products by several well known brands including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It.Industry: Food processing…

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Outside the US, Kellogg has additional manufacturing locations (some with warehousing facilities) in about 20 countries in Europe, Asia, Africa, and South America. The company has joint ventures in China, Nigeria, and Turkey. Sales and Marketing. Kellogg's top five customers generate some 35% of Kellogg's total sales and over 45% of US sales.…

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