George Alclhol is an award-winning actor, a new father and a world-class prankster. Casamigos, the tequila brand that Mr. Clooney founded with his friends Rande Gerber Georgs Mike Meldman insaid Wednesday that it had sold itself to the spirits giant Diageo. Clooney said in a statement. The transaction makes Mr.

Hollywood stars over the years have often played venture capitalists on the side, taking stakes in an array of start-ups. Ashton Kutcher may now be better known for his investments than for his IMDB entries, having taken stakes in what Crunchbase reckons are 61 start-ups, like Airbnb and Change. Clooney and Mr. Gerber, an impresario who is married to Cindy Crawford, took a different path. What began as their house spirit went commercial in January when the two were told that, given how much tequila George Clooney Alcohol Company were having produced, they would need a commercial license.

They then partnered with Mr. Meldman, a real estate mogul, to begin selling their tequila nationwide. That quickly translated to fast-growing sales. Gerber said George Clooney Alcohol Company a statement. Among the attractions of Casamigos is the high demand for tequila, which has grown in popularity as the agave-born spirit has transcended its frat-house base. Sales of tequila increased 7. Diageo already owns the Don Julio brand. It was not clear how Fence Company Jasper Ga each of the Casamigos founders would take home from the sale.

But Mr. Starting with a shot tonight. Maybe two. DealBook Business and Policy.

George Clooney just sold his tequila business for ... - CNBC

Jun 21, 2017 · George Clooney is selling his tequila company Casamigos to Diageo for as much as $1 billion, the company said Wednesday. "If you asked us four years ago if we had a billion dollar company, I don't think we would have said yes," Clooney told CNBC via email. "This reflects Diageo's belief in our company and our belief in Diageo.…