Its shares were previously quoted on the Nigerian Stock Exchange but after a buyout of outstanding public shares by the investment arm of the founder's familyit became privately owned. Seven-Up began operations in and production of its first product, 7-Up started in 7 Up Bottling Company 1, The family patriarch had founded a transport firm in Nigeria and then decided to divest into the soft drink market to compete with Leventis 7 Up Bottling Company Nigerian Bottling Company NBC.

To raise awareness and compete with NBC, they distributed outdoor branded kiosks to retailers. In the s, after the government promulgated an indigenisation decree, 7 Up Bottling Company family sold their transport business and concentrated on the bottling business. As the purchasing power of consumers increased, the firm embarked on an expansion programme at the beginning of Nigeria's oil boom during the s.

A new factory was built in Oregun and followed by one at Ibadan and then at Aba. The company's push for nationwide coverage has led to factories being built in Kano, Kaduna, Enugu, Benin and Ilorin. Seven-Up developed promotions in the late s has a structural adjustment program adopted by the government led to price increases. The promos involved limited prizes drawn under the crown cork of bottles.

However, the odds of winning was not favorable and this sometimes 24 7 Company Marathahalli to backlash from segments of community.

Seven-Up has a history of sports sponsorship in Nigeria. The firm sponsors a youth football academy. The firm also introduced 35cl and 50cl bottles of Pepsi. From Wikipedia, the free encyclopedia. History [ edit ] Seven-Up began operations in and production of its first product, 7-Up started in October 1, 7 Up Bottling Company Okedinachi Ibadan: Spectrum Books Ltd. Needs Injection of Fresh Funds".

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